2013년 11월 26일 화요일

About 'inventory free software'|Inventory Stuff in Your Home – for FREE







About 'inventory free software'|Inventory Stuff in Your Home – for FREE








In               march               of               2001               I               lost               my               temper               and               quit               my               job.

It               was               not               that               it               was               not               a               good               job,               indeed,               my               job               was               one               of               the               best               in               the               dealership:               I               was               able               to               set               my               own               hours,               I               got               paid               on               hold-back               and               dealer               incentives.

But               my               career               of               fifteen               years               selling               for               the               same               group               of               dealerships               under               literally               five               different               owners,               had               always               been               a               love               hate               relationship.

They               never               really               liked               me               in               the               auto               business,               they               knew               it,               and               I               did.

They               could               not               get               me               to               "T.O."               my               customers;               in               other               words               I               considered               them               to               be               my               customers,               and               in               my               naivete               and               youth,               I               wanted               to               protect               them               form               the               rather               brutal               system               that               the               rest               of               the               dealership               worked               with.
               Fortunately,               by               the               time               a               certain               closer               who               never               got               to               close               any               of               my               deals               tried               to               get               me               fired               daily               for               five               years,               I               had               built               up               a               customer               base               from               mail               merging               my               clients:               first               with               rudimentary               copy               machine               letters               called               The               Rothman               Letter               that               I               sent               out               quarterly,               (and               I               still               do               today)               and,               by               2001,               750               families               and               businesses               who               bought               all               their               cars               and               trucks               from               me.

If               I               left,               the               clients               left               with               me.

I               sold               mainly               used               vehicles,               I               could               sell               new:               but               I               would               always               switch               clients               from               new,               to               slightly               used               and               that               saved               them               a               bundle,               got               them               what               they               wanted               within               their               budgets,               and               they               came               back               to               me,               just               like               they               do               to               californiamotors.com               in               San               Rafael,               because               they               have               the               best               pre-owned               gems               -               (like               the               97               Lincoln               coupe               I               bought               for               under               $4000,               that               has               93,000               miles               on               it               and               100,000               left               in               it               -               somebody               paid               a               bundle               to               buy               it               new!

I               had               teh               highest               gross               average               in               the               store,               in               spite               of               selling               on               the               Internet:               my               clients               just               wanted               to               circumvent               the               usual               process,               and               I               helped               them               do               that:               )               flash               forward,               I               bought               my               car               and               did               the               paperwork               at               California               Motors.com               in               San               Rafael               in               one               hour!
               So               I               became               the               computer               and               Internet               guru               in               the               dealership:               they               bought               me               any               hardware,               any               software               I               wanted:
               "Just               don's               talk               to               the               other               guys,m               you               screw               their               heads               up"               my               boss               at               the               time               would               tell               me.
               But               I               knew               that,               no               matter               what,               this               was               not               going               to               last.

The               Internet               was               growing,               and               I               was               not               going               to               be               able               to               keep               us               owning               every               key               word               search               on               Google               and               Yahoo               and               MSN               for               every               year,               make,               and               model               that               we               sold:               not               on               my               own.

At               the               time,               Google               was               trying               to               go               public               online,               something               that               had               never               been               done,               and               I               could               see               the               writing               on               the               wall.

The               dealership               was               spending               $50,000               per               month               for               gigantic               print               ads               that               were               not               working               like               they               once               did,               with               the               circulation               dropping               like               a               rock.
               So               in               2001               I               had               been               hounding               my               employers               for               years               to               let               me               try               something:               I               wanted               to               advertise               free               classifieds               instead               of               cars,               causing               the               entire               used               and               new               car               markets               to               move               through               our               website.
               Now               finally,               after               years,               they               had               decided               to               try               parts               of               my               idea,               and               they               wanted               me               to               train               a               guy               to               run               the               department               I               had               invented.
               So               I               got               a               little               angry,               and               quit,               and               instead               of               paying               my               mortgage,               I               went               into               business               as               oregonfreeads.com               with               a               homemade               business               card.
               I               lost               the               house,               but               in               the               process               we               went               nationwide               as               Adsforfree.com,               did               over               $3,000,000               in               four               years               mostly               with               Realtors,               because               the               auto               dealers               were               just               too               difficult               to               sell               it               to.

And,               although               we               eventually               did               have               a               few               really               good               auto               dealers               as               clients               as               we               do               now,               we               went               nationwide               selling               to               Real               Estate               professionals,               and,               if               not               for               a               hostile               takeover               from               second               round               investors,               I               would               have               been               retired               by               now.
               If               you               think               of               it,               the               model               is               still               sound,               more               than               ever               actually:               Instead               of               building               an               "I               am               a               car               dealer               too               site",               we               have               built               a               freeautoconsignment.com               site,               to               facilitate               the               collection,               aggregation               and               distribution               of               user-generated,               user               filtered               content               -               the               only               solution               in               the               long               run               of               you               want               to               compete               online.

The               free               ads               sites               were               rudimentary               in               comparison;               and               the               very               expensive               application               we               custom               built               and               maintained               for               hundreds               of               thousands               then,               we               now               build               and               sell               for               as               little               as               $599.

It               is               now               called               a               blog,               or               what               we               call               a               social               media               enabled               website.
               The               Internet               has               become               the               media.

if               you               want               to               have               a               presence               on               this               media,               you               must               think               like               a               media               person,               and               not               a               car               salesperson.
               Think               of               your               website               as               a               media,               because               it               is:               your               clients,               contacts,               visitors               are               your               audience.

If               you               are               entertaining               informative,               thought               provoking               funny,               or               controversial,               your               audience               can               grow,               even               while               you               sleep               at               night               if               your               website               is               enabled               to               accomplish               that               task:
               It               would               always               have               worked               for               the               auto               dealers,               they               just               didn't               get               it:               just               as               retailers               and               franchisers               and               every               different               type               of               business               who               do               ot               get               it               still               now:               this               user-generated,               user               filtered               content               approach               is               the               answer,               actually,               for               anybody               who               wants               to               really               compete               with               professionals               like               me,               and               the               clients               from               years               past               who               finally               get               it               and               who               know               what               I               can               do,               like               my               client:               californiamoters.com.
               The               only               'Diamond               Certified'               new               or               used               auto               dealer               in               the               San               Francisco               Bay               Area               according               to               diamondcertified.org(meaning               nobody               could               find               one               unhappy               customer               anywhere,               not               so               good               for               their               business               plan,               but               said               a               lot               about               Bill               Singerman,               my               client)               Bill               gets               it:               it               is               about               traffic               and               eyes               on               the               inventory               -               is               the               inventory               is               good,               all               else               follows;               the               inventory               is               the               content.
               By               garnering               user-generated,               user-filtered               consignments,               Bill               is               creating               a               'farm'               where               more               and               more               people               can               find               http:/freeautoconsignment.com;               we               create               a               generator               of               user-generated               content               that               is               search-able               by               Year,               Make,               Model,               location               on               Google,               with               every               set               of               eyes               seeing               the               sponsors               message               on               every               page.

As               for               the               users,               their               stuff               will               instantly               be               search               able               on               Google!

Now               you               have               a               definition               for               'viral               marketing':               advertising               that               develops               a               life               of               it's               own,               and               spread               from               person               to               person               like               a               virus.






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