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레이블이 Full Version Free Downloads인 게시물을 표시합니다. 모든 게시물 표시

2013년 11월 28일 목요일

About 'tally 9 free download full version software'|Game Anak ( EduGame For Kid)







About 'tally 9 free download full version software'|Game Anak ( EduGame For Kid)








When               you               go               online               you               expose               your               computer               to               many               unwanted               cyber               threats               or               bugs.

You               will               face               security               issues               in               the               form               of               adware,               keyloggers,               spyware,               and               Trojans.

These               will               make               your               computer               operate               slower               and               will               most               likely               cause               damage               to               it.

You               need               to               find               a               good               spyblocker               in               order               to               keep               your               computer               running               fast.

Spyware               downloads               can               be               used               by               hackers               in               order               to               gain               your               personal               information.

The               best               way               you               can               protect               yourself               from               the               spyware               is               to               download               Spybot               Search               &               Destroy               software.

You               how               to               download               and               then               install               the               Spybot               Search               &               Destroy               software.

Here               is               how               you               use               the               adware               Spybot.

How               To               Download               Free               Spybot               Spyware
               All               you               need               to               do               is               log               on               to               the               Spybot               Search               &               Destroy               website.

(Follow               the               link               that               is               in               the               Resources)               Now               Click               the               "Download"               link               that               you               see               on               the               left               hand               side               of               the               home               page.

Scroll               towards               the               bottom               of               the               next               page               and               click               your               appropriate               download               link.

More               than               likely               it               will               be               the               first               link               that               you               see               because               this               one               will               be               the               most               updated               version               of               Spybot               Search               &               Destroy.

Next               click               the               "Downloand               here"               button               that               will               most               likely               be               next               to               the               download               server               that               you               choose.

A               majority               of               users               choose               one               of               the               top               three               links,               as               these               are               most               preferred               downloaded               links               by               the               users.

Then               you               will               be               redirected               to               a               newer               web               page.

Now               you               must               click               the               "Download               Now"               button               or               link,               which               will               depend               on               your               server               choice,               at               the               top               of               the               page.

In               the               Spybot               Search               and               Destroy               spyblocker               program,               you               need               to               select               the               "Save               File"               tab               in               the               Spybot               box               to               choose               a               destination               for               your               download.

Once               this               task               is               completed               you               free               Spybot               download               should               begin               promptly.

If               your               download               does               not               begin               after               so               long,               follow               the               instuctions               on               how               to               redirect               your               download.
               How               To               Use               Spybot               Search               &               Destroy
               First               you               need               to               go               to               the               website               and               download               Spybot               Search               &               Destroy.

Make               sure               you               install               it               and               it               is               saved               on               your               hard               drive.

You               need               to               click               the               "Check               for               Problems"               button               at               the               very               top               of               the               Spybot               screen.

Then               you               will               receive               a               full               list               all               they               spyware               and               adware               Spybots               scans               will               all               run               towards               the               bottom               of               the               screen.

The               Spybot               will               locate               a               the               problem               and               it               will               appear               in               the               middle               of               the               screen.

It               will               also               give               you               a               number               of               spyware               traces               that               the               Spybot               detected               during               it's               scan.
               You               need               to               let               Spybot               run               for               a               while               until               it               can               locate               all               of               the               infected               files               in               your               computer.

Spybot               Search               and               Destroy               software               will               automatically               tally               up               all               of               the               located               spyware.

Be               sure               all               the               boxes               next               to               the               problems               are               checked,               then               select               "Fix               The               Selected               Problems"               towards               the               top               of               the               Spybot               screen.

Next               select               the               "Yes"               option               on               your               pop               up               screen               to               remove               entries               from               your               computer.

Then               you               will               see               a               success               green               check               mark               that               indicates               that               you               verified               the               removal               of               the               entries.

Now               you               need               to               locate               the               Immunize               icon               on               the               side               panel.

Then               when               you               click               it,               a               pop               up               window               will               appear.

You               want               to               click               "Immunize"               and               make               sure               you               check               "Enable               permanent               blocking               of               bad               addresses               in               Internet               Explorer."               This               will               confirm               full               protection               of               your               computer               and               ensure               you               your               spyblocker               is               adequate.

That               is               how               you               use               your               Spybot               Search               &               Destroy               software,               that               will               guarantee               your               safety               from               dreaded               spyware.






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    2013년 11월 26일 화요일

    About 'free download tally 9 full version software'|Game Anak ( EduGame For Kid)







    About 'free download tally 9 full version software'|Game Anak ( EduGame For Kid)








    When               you               go               online               you               expose               your               computer               to               many               unwanted               cyber               threats               or               bugs.

    You               will               face               security               issues               in               the               form               of               adware,               keyloggers,               spyware,               and               Trojans.

    These               will               make               your               computer               operate               slower               and               will               most               likely               cause               damage               to               it.

    You               need               to               find               a               good               spyblocker               in               order               to               keep               your               computer               running               fast.

    Spyware               downloads               can               be               used               by               hackers               in               order               to               gain               your               personal               information.

    The               best               way               you               can               protect               yourself               from               the               spyware               is               to               download               Spybot               Search               &               Destroy               software.

    You               how               to               download               and               then               install               the               Spybot               Search               &               Destroy               software.

    Here               is               how               you               use               the               adware               Spybot.

    How               To               Download               Free               Spybot               Spyware
                   All               you               need               to               do               is               log               on               to               the               Spybot               Search               &               Destroy               website.

    (Follow               the               link               that               is               in               the               Resources)               Now               Click               the               "Download"               link               that               you               see               on               the               left               hand               side               of               the               home               page.

    Scroll               towards               the               bottom               of               the               next               page               and               click               your               appropriate               download               link.

    More               than               likely               it               will               be               the               first               link               that               you               see               because               this               one               will               be               the               most               updated               version               of               Spybot               Search               &               Destroy.

    Next               click               the               "Downloand               here"               button               that               will               most               likely               be               next               to               the               download               server               that               you               choose.

    A               majority               of               users               choose               one               of               the               top               three               links,               as               these               are               most               preferred               downloaded               links               by               the               users.

    Then               you               will               be               redirected               to               a               newer               web               page.

    Now               you               must               click               the               "Download               Now"               button               or               link,               which               will               depend               on               your               server               choice,               at               the               top               of               the               page.

    In               the               Spybot               Search               and               Destroy               spyblocker               program,               you               need               to               select               the               "Save               File"               tab               in               the               Spybot               box               to               choose               a               destination               for               your               download.

    Once               this               task               is               completed               you               free               Spybot               download               should               begin               promptly.

    If               your               download               does               not               begin               after               so               long,               follow               the               instuctions               on               how               to               redirect               your               download.
                   How               To               Use               Spybot               Search               &               Destroy
                   First               you               need               to               go               to               the               website               and               download               Spybot               Search               &               Destroy.

    Make               sure               you               install               it               and               it               is               saved               on               your               hard               drive.

    You               need               to               click               the               "Check               for               Problems"               button               at               the               very               top               of               the               Spybot               screen.

    Then               you               will               receive               a               full               list               all               they               spyware               and               adware               Spybots               scans               will               all               run               towards               the               bottom               of               the               screen.

    The               Spybot               will               locate               a               the               problem               and               it               will               appear               in               the               middle               of               the               screen.

    It               will               also               give               you               a               number               of               spyware               traces               that               the               Spybot               detected               during               it's               scan.
                   You               need               to               let               Spybot               run               for               a               while               until               it               can               locate               all               of               the               infected               files               in               your               computer.

    Spybot               Search               and               Destroy               software               will               automatically               tally               up               all               of               the               located               spyware.

    Be               sure               all               the               boxes               next               to               the               problems               are               checked,               then               select               "Fix               The               Selected               Problems"               towards               the               top               of               the               Spybot               screen.

    Next               select               the               "Yes"               option               on               your               pop               up               screen               to               remove               entries               from               your               computer.

    Then               you               will               see               a               success               green               check               mark               that               indicates               that               you               verified               the               removal               of               the               entries.

    Now               you               need               to               locate               the               Immunize               icon               on               the               side               panel.

    Then               when               you               click               it,               a               pop               up               window               will               appear.

    You               want               to               click               "Immunize"               and               make               sure               you               check               "Enable               permanent               blocking               of               bad               addresses               in               Internet               Explorer."               This               will               confirm               full               protection               of               your               computer               and               ensure               you               your               spyblocker               is               adequate.

    That               is               how               you               use               your               Spybot               Search               &               Destroy               software,               that               will               guarantee               your               safety               from               dreaded               spyware.






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    2. insanelygood.blogspot.com/   09/04/2009
      ...there was an actual Soviet Union, full of actual communists. Almost ...Whitman for the Republican nomination - put out a new version, cleverly edited into the credit sequence...
    3. no1moviemania.blogspot.com/   02/23/2010
      ...Bluetooth Hands-Free Car Kit Sony Notebook...Solution Grades 7-9 with Management Fiber optic...Frame Cisco Clean Access Software Charter Club Ultra Plush...Elecard MPEG 2 Player Version 1.35 Atlas version 2...
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    5. wizard6934.multiply.com/   11/22/2010
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    Executive               Summary               The               Paw               Print               is               a               small,               local               pet               store               that               is               located               in               Lower               Burrell,               PA.

    The               Paw               Print               carries               a               wide               range               of               small               pets,               pet               food,               pet               toys,               and               has               a               thriving               pet               grooming               service.

    They               have               been               open               under               different               management               for               approximately               15               years.

    They               have               been               open               under               the               current               management               for               almost               two               years               now.

    They               are               the               only               pet               shop               within               approximately               15               miles               of               Lower               Burrell               with               PetLand               and               another               national               chain               store               being               the               closest.

    Paw               Print               would               like               to               extend               its               offerings               to               the               area               by               expanding               its               brick               and               mortar               store               into               the               e-business               arena.

    By               expanding               its               brick               and               mortar               store               into               the               e-business               arena,               the               Paw               Print               will               generate               approximately               20%               more               revenue               per               year.
                   In               order               to               achieve               this               goal,               the               Paw               Print               must               implement               several               long-term               strategies               that               will               guide               them               to               the               full               benefits               of               the               e-business               world.

    First,               they               must               add               technology               to               their               store.

    Currently,               the               Paw               Print               uses               ledger               books               instead               of               accounting               and               inventory               software.

    This               strategic               plan               requires               that               they               implement               QuickBooks               Pro               within               two               months               of               the               plan               being               accepted               in               order               to               track               inventory               and               accounting               electronically.

    While               this               is               being               completed,               the               Paw               Print               will               have               a               web               design               service               create               a               static               web               site               that               they               can               start               to               publicize.

    After               the               static               site               is               in               place               and               the               inventory               is               in               electronic               format,               the               web               site               designers               will               start               to               implement               more               interactive               features               on               the               web               site.
                   Once               the               strategic               plan               is               fully               implemented,               the               Paw               Print               can               expect               to               break               even               on               their               investment               in               approximately               four               months               time.

    This               figure               is               based               on               approximately               20%               increase               in               revenues               per               month,               about               $4,000,               weighed               against               an               initial               investment               of               $14,000.
                   The               greatest               risk               to               the               Paw               Print               comes               in               the               form               of               hackers               and               other               malicious               users.

    In               order               to               mitigate               this               risk,               the               Paw               Print               will               outsource               the               web-hosting               portion               of               its               e-business.

    The               hosting               company               will               have               the               expertise               to               configure               the               systems               correctly               and               maintain               security               patches,               etc               for               the               Paw               Print.
                   Paw               Print               Strategic               Plan
                   Company               Background
                   The               Paw               Print               is               a               small,               local               pet               store               that               is               located               in               Lower               Burrell,               PA.

    The               Paw               Print               carries               a               wide               range               of               small               pets,               pet               food,               pet               toys,               and               has               a               thriving               pet               grooming               service.

    They               offer               a               number               of               different               lizards,               birds,               mice,               kittens,               and               other               creatures.

    They               also               have               a               large               collection               of               fish               available               for               sale               along               with               aquariums               and               supplies.

    They               also               offer               a               pet               grooming               service               concentrating               on               dogs               and               cats,               but               they               will               also               groom               other               animals               as               demand               calls               for.
                   They               have               been               open               under               different               management               for               approximately               15               years.

    They               have               been               open               under               the               current               management               for               almost               two               years               now.

    They               employ               two               full               time               groomers,               two               part               time               groomers,               three               part               time               employees,               the               owner               as               the               manager,               and               her               husband               as               part               time               manager.
                   They               are               the               only               pet               shop               within               approximately               12               miles               of               Lower               Burrell               with               PetLand               and               another               national               chain               store               being               the               closest.

    Paw               Print               currently               leases               space               inside               a               building               that               has               several               other               businesses               in               it               as               well.

    They               are               currently               limited               in               the               size               of               their               store               because               any               empty               locations               in               the               building               are               not               adjacent               to               their               current               space.

    They               have               discussed               looking               to               relocate               to               a               location               that               offers               greater               space               for               showrooms,               stock               items,               and               more               grooming               bays.
                   They               do               not               currently               have               their               own               website,               but               they               do               have               a               single               information               page               on               the               www.bizburgh.com               website               that               promotes               businesses               in               the               Pittsburgh,               PA               region.

    This               site               has               the               store               hours               and               location               information               listed,               but               is               a               static               page               with               no               options               for               any               interactions.
                   Being               that               they               have               been               a               small,               family               owned               business,               Paw               Print               has               never               taken               the               time               to               create               a               vision               or               mission               statement.

    As               part               of               their               strategic               plan,               the               following               vision               and               mission               statements               are               being               proposed               to               Paw               Print               for               adoption.
                   Vision               Statement
                   Providing               Pets,               Caring               for               Pets,               Building               Love.
                   These               three               phrases               combine               to               outline               what               the               Paw               Print               is               all               about.

    The               first               phrase,               Providing               Pets,               is               one               of               the               main               objectives               of               the               pet               store:               To               provide               pets               to               persons               of               all               ages.

    They               currently               do               this               with               their               selection               of               small               pets               and               fish.

    The               second               phrase,               caring               for               pets               is               what               they               provide               with               the               grooming               service               and               the               food               and               toy               areas.

    Building               love               is               their               objective               when               placing               pets               in               homes.

    They               reserve               the               right               to               refuse               to               sell               any               animal               if               they               have               any               doubts               on               the               care               that               it               might               receive.

    When               they               build               love               of               pets               into               their               customers,               they               are               ensuring               that               these               owners               will               continue               to               care               for               their               pets               which               means               repeat               business               for               the               Paw               Print.
                   Mission               Statement
                   "The               mission               of               the               Paw               Print               is               to               provide               pets               and               services               to               the               people               of               Lower               Burrell               and               its               surrounding               communities               while               building               relationships               with               our               customers."               This               mission               statement               guides               the               Paw               Print               in               how               they               should               conduct               their               business.

    It               shows               that               employees               should               strive               to               provide               the               pets               and               services               that               the               customers               want,               while               at               the               same               time               trying               to               build               a               business               relationship               with               the               customer.

    This               relationship,               along               with               strong               customer               service               and               quality               products,               is               what               will               keep               the               customers               coming               back               the               Paw               Print               and               being               repeat               customers.
                   Environmental               Analysis
                   Internal               Environment
                   The               internal               environment               for               Paw               Print               can               be               examined               by               looking               at               both               Paw               Print's               strengths               and               weaknesses.

    Strengths
                   Lack               of               immediate               competition
                   Name               recognition               in               area
                   Knowledge
                   Existing               customer               base               for               groomers
                   Weaknesses
                   Low               to               no               technology               exists               in               store
                   No               space               available               for               expansion
                   Several               competitors               for               grooming               in               the               immediate               area
                   Lack               of               immediate               competition
                   Other               than               grooming               shops               in               the               immediate               area,               the               nearest               competitor               that               sells               small               animals               and               fish               are               approximately               15               miles               away.

    This               allows               the               Paw               Print               the               ability               to               be               the               only               store               around               that               supplies               these               pets               and               fish,               driving               down               price               competition.
                   Name               recognition               in               the               area
                   Since               Paw               Print               has               been               in               operation               for               over               15               years,               most               people               in               the               area               know               the               name               of               the               store               and               right               where               it               is               located.

    Many               locals               prefer               to               shop               at               the               Paw               Print               instead               of               driving               15               miles               to               the               larger               stores               and               fighting               the               traffic               that               is               associated               with               getting               to               them.
                   Knowledge
                   Paw               Print               employees               are               all               animal               enthusiasts.

    As               such,               they               have               a               variety               of               knowledge               about               most               pets.

    This               knowledge               lends               itself               to               customer               service               when               the               customer               is               not               sure               what               they               really               need               or               want.

    Paw               Print               employees               have               the               ability               to               offer               the               guidance               that               the               customer               needs               because               most               of               the               employees               have               been               through               the               same               or               a               similar               situation               with               one               of               their               pets.
                   Existing               customer               base               for               Groomers
                   Many               people               dot               over               their               animals               as               if               they               were               their               own               children.

    As               with               your               own               children,               you               don't               just               take               them               to               any               barber               or               hairstylist               where               you               happen               to               be.

    You               find               your               groomer               and               you               stay               with               them.

    The               groomers               that               Paw               Print               employee's               are               of               the               highest               caliber               and               have               been               doing               this               for               many               years.

    As               such,               they               have               a               solid               customer               base               that               they               provide               their               services               to.

    This               customer               base               helps               the               store               because               they               keep               the               customers               happy               while               minimizing               the               risk               to               other               companies.
                   Low               to               no               technology               exists               in               store
                   Today,               technology               in               the               Paw               Print               is               limited               to               the               terminal               that               is               used               to               run               credit               card               transactions.

    Because               they               are               a               small               business,               it               has               not               been               a               priority               for               the               Paw               Print               to               invest               in               any               technologies               that               will               help               them               run               the               store               more               efficiently.

    Paw               Print,               in               wanting               to               expand               their               services               into               the               e-business               realm               will               have               to               upgrade               the               store               and               install               at               least               one               computer               to               deal               with               the               inventory               issues               and               customer               management.
                   No               space               for               Expansion
                   The               Paw               Print               leases               space               in               a               building               that               houses               several               different               businesses.

    The               space               that               they               occupy               is               limited               to               what               they               currently               lease               as               they               have               businesses               on               the               sides               of               them.

    Their               current               store               layout               is               chopped               up               into               several               rooms               that               give               a               closed               in               and               small               feeling               to               the               location.

    They               have               the               fish               in               one               of               these               rooms,               pets               in               another               section,               supplies               in               a               third               section,               and               the               grooming               areas               behind               doors               in               a               separate               area.

    The               Paw               Print               also               has               a               small               trailer               parked               outside               of               the               backdoor               to               their               store.

    This               trailer               allows               them               additional               storage               space               as               well.

    However,               they               are               limited               to               just               the               small               trailer               as               there               is               no               room               for               a               larger               sized               trailer.
                   In               order               to               expand               to               e-business,               the               Paw               Print               will               have               to               expand               stock               items               to               fill               the               additional               demand.

    In               order               to               have               room               for               the               additional               stock,               the               Paw               Print               will               have               to               find               more               room               for               these               supplies.

    At               this               point               in               time,               they               only               have               a               couple,               limited               options.

    Option               1               is               to               rent               out               additional               space               in               the               building,               however               it               cannot               be               directly               accessed               from               the               store               as               there               are               other               businesses               on               the               sides               of               the               Paw               Print.

    Using               the               additional               space               in               the               building               would               then               require               employees               to               leave               the               store               in               order               to               retrieve               the               supplies.
                   A               second               option               for               the               Paw               Print               is               to               look               for               a               new               location               when               their               current               lease               expires.

    Their               current               lease               is               set               to               expire               December               31,               2005               and               has               an               automatic               yearly               renewal               if               neither               party               expressly               cancels               it.

    There               are               several               buildings               on               the               main               road               in               Lower               Burrell               that               are               available               for               lease               or               purchase.

    Any               of               these               buildings               would               need               extensive               modifications               to               meet               the               needs               of               the               Paw               Print.
                   Local               competition               for               grooming               services
                   Within               a               5               mile               radius,               there               are               several               other               businesses               that               specialize               in               pet               grooming               services.

    These               competitors               provide               grooming               and               basic               pet               grooming               supplies               (shampoos,               etc),               but               they               do               not               carry               food,               toys,               small               pets,               etc.

    These               other               grooming               businesses               have               existed               for               a               long               time               and               they               have               their               own               base               of               customers               that               are               not               likely               to               switch               to               the               Paw               Print.

    However,               if               customers               become               dissatisfied               with               the               service               they               are               receiving               from               a               groomer               they               are               more               likely               to               leave               the               business               entirely               then               ask               for               a               different               groomer.

    Many               customers               are               looking               to               save               money               as               well,               they               will               switch               from               one               business               to               another               because               of               price               savings.

    The               Paw               Print               needs               to               follow               the               local               market               in               order               to               keep               themselves               priced               competitively.

    At               the               same               time,               they               need               to               differentiate               themselves               from               the               rest               of               the               grooming               services               in               order               to               attract               new               customers.
                   External               Environment
                   Remote
                   Remote               environment               has               to               deal               with               economic,               political,               social,               technological               and               ecological               issues.

    These               are               issues               that               all               businesses               have               to               face               in               one               way               or               another.

    Some               businesses               are               affected               more               than               others.

    The               Paw               Print               has               to               deal               with               technological               issues               and               economic               issues.
                   From               a               technology               side,               the               Paw               Print               still               uses               ledger               books               for               all               accounting               and               inventory               items.

    They               do               not               have               any               computers               in               the               store               currently               and               they               do               not               receive               the               benefits               from               electronic               ordering               with               suppliers.

    All               of               the               main               competitors               of               the               Paw               Print               are               larger               chain               pet               stores               that               have               these               systems               in               place.
                   The               economic               issues               that               surround               the               Paw               Print               primarily               deal               with               where               they               are               located.

    They               are               located               in               a               small               town               that               is               a               mix               of               older               and               younger               generations.

    Many               of               the               younger               people               commute               to               different               towns               (including               Pittsburgh,               about               25               miles               away).

    These               commuters               pass               the               larger               chain               stores               on               their               way               to               Pittsburgh,               but               the               stores               are               off               the               expressway               and               are               inconvenient               for               commuters               already               frustrated               with               the               rush               hour               traffic.

    The               Paw               Print               is               located               on               the               main               road               in               Lower               Burrell,               easily               accessible               by               customers               and               conveniently               located               in               town.

    The               Paw               Print               is               also               a               small               family               store               versus               large               chain               stores               approximately               15               miles               away.

    While               being               small               limits               the               amount               of               items               they               purchase               and               lessens               the               volume               discounts               available,               it               provides               a               warm               atmosphere               where               you               are               welcome               to               bring               your               pet.
                   Industry
                   The               industry               environment               takes               into               account               entry               barriers,               buyer               power,               supplier               power,               and               the               availability               of               substitutes.
                   The               Paw               Print               is               an               established               customer               with               supplier               relationships               already               in               place.

    In               addition               to               the               larger               suppliers               of               food,               supplies               and               small               pets,               the               Paw               Print               also               has               relationships               with               local               animal               breeders               to               maintain               supplies               of               small               animals.

    These               local               breeders               provide               a               cost               discount               on               the               small               animals               as               the               costs               of               shipping               and               handling               the               animals               is               almost               zero.
                   The               Paw               Print               does               have               limited               buying               power               do               to               the               smaller               amounts               of               products               and               services               they               currently               sell.

    However,               with               the               20%               increase               in               sales               that               are               expected               from               the               Internet               they               will               be               able               to               increase               their               buying               power.
                   Operating               Environment
                   The               operating               environment               contains               the               competitors,               creditors,               customers,               labor,               and               suppliers.

    This               environment               covers               issues               that               revolve               around               running               the               business.
                   The               Paw               Print               has               no               competitors               within               a               15               mile               radius               for               small               pets               and               supplies               for               these               pets.

    Approximately               15               miles               away               are               two               chain               stores               within               about               ¼               mile               of               each               other.

    These               competitors               are               PetLand               and               Pet               Supplies               Plus.

    Both               of               these               are               national               chain               stores               with               millions               of               dollars               of               revenue               per               year.
                   For               pet               grooming,               there               are               approximately               three               competitors               within               a               two               mile               radius               of               the               Paw               Print.

    These               competitors               offer               full               service               pet               grooming               as               does               the               Paw               Print               and               they               offer               grooming               supplies               such               as               shampoo,               combs,               bows,               etc.

    The               competitors               do               not               carry               items               such               as               food,               litter,               toys,               etc.

    that               the               Paw               Print               does               carry.
                   The               Paw               Print               is               able               to               keep               its               labor               costs               reduced               by               having               the               owners               work               as               full               time               managers.

    During               busy               times,               both               owners               will               work               to               supplement               the               staff.

    During               slower               times,               the               owners               will               split               the               shifts               in               order               to               have               personal               time               off.

    The               majority               of               the               staff               are               family               members               that               work               part               time               for               the               store.

    There               are               three               part               time               employees               that               work               evenings               and               weekends               to               stock               shelves,               wait               on               customers,               clean,               and               perform               other               duties.

    There               are               two               full               time               and               two               part               time               employees               that               work               just               as               groomers.

    In               addition,               the               owners               fill               in               for               the               groomers               during               busy               periods.

    The               full               time               employees               are               provided               with               health               benefits,               though               they               have               to               pay               a               small               sum               each               month               out               of               pocket.

    The               part               time               employees               are               not               provide               any               health               benefits.
                   Long               Term               Objectives
                   In               order               to               stay               competitive               and               profitable,               the               Paw               Print               has               set               the               following               long-term               objectives:
                   1)               Update               the               technology               available               in               the               store,               putting               inventory               and               sales               into               a               software               package               for               ease               of               management.
                   2)               Create               and               maintain               an               e-business               presence               by               having               a               website               that               offers               products               for               sale,               allows               reservations               for               grooming,               and               that               offers               free               advice               sections               to               keep               customers               interested               and               coming               back.
                   3)               Purchase               or               lease               a               new               building               in               the               immediate               area               to               allow               for               expansions               as               business               grows.

    The               new               building               should               have               additional               stock,               showroom,               and               grooming               areas               available.
                   It               is               important               that               the               Paw               Print               recognizes               the               need               for               technology               within               the               store.

    Without               adding               computer               aided               inventory               and               sales               tracking,               they               will               not               be               able               to               achieve               their               goal               of               doing               business               over               the               Internet               without               the               fear               of               being               short               on               products.

    A               proper               system               will               allow               them               to               continuously               know               what               they               have               in               stock               and               what               has               been               sold               in               the               store               and               over               the               Internet.

    This               will               allow               them               to               streamline               their               ordering               processes               and               approach               a               more               JIT               model.
                   The               ultimate               goal               for               the               Paw               Print               is               to               enter               the               e-business               arena.

    They               have               the               ability               to               serve               the               local               communities               and               make               it               easier               for               their               customers               to               conduct               business               with               them.

    This               arena               will               expand               their               reach               from               the               immediate               areas               into               a               more               regional               and               possibly               global               market.
                   While               the               Paw               Print               is               currently               limited               in               the               space               that               they               have               available               to               them,               they               must               look               ahead               to               future               business               needs.

    Adding               an               e-business               segment               to               their               store               will               increase               the               amount               of               storeroom               areas               they               need               to               handle               the               increased               sales               demands.
                   Strategic               Analysis               and               Choice
                   The               Paw               Print               is               faced               with               many               choices               on               how               to               continue               their               business               and               compete               with               the               larger               chain               stores.

    They               have               decided               on               a               strategy               to               further               expand               their               services               and               features.

    They               know               they               cannot               compete               directly               on               price               with               the               large               chain               stores               and               therefore               need               to               compete               on               the               customer               service.

    One               area               of               customer               service               that               the               Paw               Print               will               improve               upon               is               to               increase               staff               knowledge               on               all               the               pets               and               supplies               that               they               carry               in               order               to               more               accurately               convey               this               information               to               the               customers.
                   Plan               Goals               and               Implementation
                   Whenever               an               objective               is               set               by               a               company,               it               is               important               that               goals               be               set               to               measure               the               progress               on               achieving               these               goals.

    In               order               to               achieve               the               goals,               the               Paw               Print               must               set               strategies               and               measurements               to               reach               these               goals.

    These               strategies               and               measurements               make               up               our               strategic               roadmap               that               the               company               should               follow.

    The               Paw               Print               has               set               the               following               roadmaps               for               its               three               long-term               objectives.
                   Within               6               months               of               the               implementation               of               this               plan,               have               all               inventory               and               accounting               being               completed               electronically.

    Create               a               web               presence               and               expand               it               until               they               have               their               full               e-commerce               site               completed.

    Explore               purchasing               or               leasing               new               property               that               will               provide               the               growth               opportunities               that               are               expected               to               be               needed.

    Financial               Projections               and               Analysis
                   The               Paw               Print               is               an               existing               brick               and               mortar               business               that               has               approximately               $20,000               per               month               in               revenue               from               a               combination               of               grooming               services,               pets,               and               supplies.

    In               the               two               years               that               they               have               been               open               under               the               current               management,               they               have               increased               sales               each               year               by               about               15%.

    The               previous               owners               of               the               Paw               Print               only               recognized               5%               growth               over               the               last               two               years               that               they               owned               the               business.

    It               can               be               seen               that               the               new               owners               are               growing               the               business               and               by               implementing               the               e-business               portion               of               the               Paw               Print,               they               expect               to               add               an               additional               20%               to               yearly               sales.
                   Being               an               established               business               will               allow               the               Paw               Print               to               expand               to               e-commerce               with               less               costs               than               if               they               were               starting               from               scratch.

    Inventory               costs               will               increase               as               they               increase               their               inventory               levels               in               anticipation               of               the               increased               sales.

    They               will               also               have               the               increased               costs               of               adding               hardware               and               software               components               to               the               store,               the               initial               web               site               design               and               hosting,               the               costs               to               upgrade               the               web               site               to               be               dynamic,               and               increased               rent               costs               for               additional               space.

    These               costs               are               displayed               in               the               table               below.
                   Projected               Startup               Costs
                   Description
                   Amount
                   Computers               for               store
                   $               1,100.00
                   QuickBooks               Pro
                   $               299.95
                   Initial               static               website
                   $               500.00
                   web               site               upgrades
                   $               2,000.00
                   Increased               rent
                   $5,000
                   415               per               month
                   Increased               Inventory
                   $5,000
                   Total               costs
                   $13,899.95
                   The               total               start               up               costs               for               the               Paw               Print               are               $13,899.95.

    These               are               the               costs               for               the               first               year               of               the               new               e-venture               and               the               majority               of               them               are               not               repeating               costs.

    With               web               site               sales               increasing               revenue               by               20%               or               $4,000               per               month,               the               initial               break               even               point               will               be               reached               in               month               4               of               the               increased               sales.
                   The               pro               forma               profit               and               loss               expectations               are               included               in               the               table               below.

    One               note               is               that               the               owners               base               salary               is               included               in               the               payroll               expenses               on               the               balance               sheet.

    Also               the               increases               in               rent               and               inventory               costs               are               shown               for               2005               in               the               other               expense               column               along               with               the               rest               of               the               start               up               costs.

    Starting               in               2006               and               going               into               2007,               these               additional               costs               are               included               under               the               Rent               expense               and               the               Direct               Cost               of               Goods.

    From               the               table,               it               can               be               seen               that               the               Paw               Print               will               maintain               positive               profits               even               in               the               first               year               with               increases               expected               each               year.
                   Pro               Forma               Profit               and               Loss
                   2005
                   2006
                   2007
                   Sales
                   $240,000.00
                   $288,000.00
                   $345,600.00
                   Direct               Costs               of               Goods
                   $               50,000.00
                   $               65,000.00
                   $               77,000.00
                   ------------
                   ------------
                   ------------
                   Costs               of               Goods               Sold
                   $               50,000.00
                   $               60,000.00
                   $               72,000.00
                   Gross               Margin
                   $190,000.00
                   $223,000.00
                   $268,600.00
                   Expenses:
                   Payroll
                   $108,000.00
                   $129,600.00
                   $155,520.00
                   Sales               and               Marketing               and               Other               Expenses
                   $               12,000.00
                   $               14,400.00
                   $               17,280.00
                   Utilities
                   $               10,800.00
                   $               12,960.00
                   $               15,552.00
                   Insurance
                   $               2,400.00
                   $               2,880.00
                   $               3,456.00
                   Rent
                   $               9,600.00
                   $               14,400.00
                   $               14,400.00
                   Other
                   $               13,900.00
                   $               -
                   $               -
                   ------------
                   ------------
                   ------------
                   Total               Operating               Expenses
                   $156,700.00
                   $174,240.00
                   $206,208.00
                   Profit               Before               Interest               and               Taxes
                   $               33,300.00
                   $               48,760.00
                   $               62,392.00
                   Taxes               Incurred
                   $               10,500.00
                   $               12,600.00
                   $               15,120.00
                   Net               Profit
                   $               22,800.00
                   $               36,160.00
                   $               47,272.00
                   Because               the               Paw               Print               is               already               established               in               business,               they               have               a               solid               balance               sheet               that               is               projected               to               continue               to               be               positive               based               on               past               performance               and               expected               increases               from               the               new               e-business               segment.

    The               balance               sheet               also               shows               that               the               Paw               Print               does               not               have               any               outstanding               loans               and               that               they               maintain               only               a               small               accounts               payable               liability.

    It               also               shows               that               there               are               no               expected               large               expenditures               in               the               immediate               future               for               the               Paw               Print.
                   Pro               Forma               Balance               Sheet
                   Assets
                   Current               Assets
                   2005
                   2006
                   2007
                   Cash
                   $20,000
                   $24,000
                   $28,800
                   Inventory
                   $23,500
                   $28,200
                   $33,840
                   Other               Current               Assets
                   $0
                   $0
                   $0
                   Total               Current               Assets
                   $45,505
                   $54,206
                   $64,647
                   Long-term               Assets
                   Long-term               Assets
                   $0
                   $0
                   $0
                   Accumulated               Depreciation
                   $0
                   $0
                   $0
                   Total               Long-term               Assets
                   $0
                   $0
                   $0
                   Total               Assets
                   $45,505
                   $54,206
                   $64,647
                   Liabilities               and               Capital
                   Current               Liabilities
                   2005
                   2006
                   2007
                   Accounts               Payable
                   $4,700
                   $5,640
                   $6,768
                   Current               Borrowing
                   $0
                   $0
                   $0
                   Other               Current               Liabilities
                   $0
                   $0
                   $0
                   Subtotal               Current               Liabilities
                   $4,700
                   $5,640
                   $6,768
                   Long-term               Liabilities
                   $0
                   $0
                   $0
                   Total               Liabilities
                   $4,700
                   $5,640
                   $6,768
                   Net               Worth
                   $40,805
                   $48,566
                   $57,879
                   The               Paw               Print               is               in               good               financial               health               and               from               all               indications               they               will               continue               along               this               path.

    Other               than               adding               the               e-business               segment               to               their               business,               the               owners               do               not               have               any               immediate               plans               for               any               large               expenditures               or               changes               that               could               affect               the               Paw               Print.
                   Critical               Success               Factors
                   Critical               success               factors               are               those               that               must               take               place               in               order               for               the               strategic               plan               to               continue               to               be               effective               for               the               company.

    These               success               factors               as               decided               on               a               per               long-term               goal               and               strategic               roadmap               basis.

    These               success               factors               are               listed               below               along               with               the               long-term               objective               that               they               correspond               to.
                   Moving               inventory               and               accounting               to               electronic               means
                   ·               Purchase               and               learn               QuickBooks               Pro               for               inventory               and               accounting.

    This               should               be               completed               with               2               months               of               the               acceptance               of               this               plan.
                   ·               Migrate               inventory               to               the               new               commercial               software.

    This               should               be               completed               within               two               months               of               the               selection               of               the               software.
                   ·               Migrate               accounting               records               to               the               new               software               within               two               months               of               its               selection.
                   Create               e-business               web               site
                   ·               Within               1               month               of               the               acceptance               of               the               plan,               create               a               static               web               site               in               order               to               establish               a               presence               on               the               web.
                   ·               Within               3               months               of               the               inventory               being               moved               to               electronic               tracking,               add               the               ability               to               purchase               products               onto               the               web               site.
                   ·               Within               11               months               of               the               establishment               of               the               static               web               site,               have               the               ability               to               place               online               appointments               for               grooming               services.
                   Controls               and               Evaluation
                   Whenever               strategic               plans               are               put               in               place,               ways               to               evaluate               the               success               of               the               plan               need               to               be               determined.

    It               is               these               measurements               that               tell               the               company               whether               changes               are               needed               to               the               plan               or               whether               the               plan               is               successfully               guiding               them               where               they               want               to               go.

    In               order               to               do               this               successfully               for               the               Paw               Print,               the               following               measurements               will               be               taken:
                   1)               The               first               measurement               will               be               how               much               revenue               increases               due               to               each               phase               of               the               e-business               plan.
                   2)               A               second               measurement               is               the               ratio               of               the               cost               of               the               site               versus               the               increased               revenue.

    Was               it               worth               it?
                   3)               Use               web               site               tracking               to               see               how               much               the               site               is               being               use               versus               the               sales/grooming               appointments               being               made.
                   By               measuring               how               much               revenue               increases               as               each               phase               of               the               strategic               plan               is               put               into               place,               it               will               tell               us               how               accurate               our               plan               is.

    If               the               plan               is               discovered               to               be               inaccurate,               the               monthly               measurements               will               help               provide               guidance               on               how               the               plan               needs               to               be               modified.
                   The               second               measurement               is               the               cost               versus               benefit               of               the               site.

    With               revenues               expected               to               increase               by               approximately               $4,000               per               month               (20%)               and               an               initial               startup               cost               of               approximately               $14,000,               it               is               expected               to               pay               for               itself               in               just               over               three               months.

    By               measuring               the               actual               revenue               increases,               the               Paw               Print               can               see               how               soon               the               improvements               are               actually               paid               off.
                   The               final               measurement               in               not               financial,               but               it               is               a               measurement               of               how               much               the               website               is               actually               being               used.

    By               analyzing               the               web               logs               and               web               tracking               features               of               the               web               site,               the               Paw               Print               can               see               what               areas               of               the               web               site               are               being               visited               and               those               areas               that               are               not               being               visited.

    This               knowledge               will               allow               them               to               modify               the               website               in               order               to               provide               what               their               customers               are               looking               for.
                   Project               Implementation               Plan
                   In               order               to               meet               the               objectives               of               this               plan,               certain               items               must               be               completed               within               set               timeframes.

    If               an               action               item               gets               off               track,               it               has               the               potential               to               set               back               implementation               of               other               areas               of               the               plan.

    To               help               mitigate               this               risk,               the               following               time               frames               have               been               set               for               the               key               components               of               this               plan.
                   1)               Accept               the               strategic               plan               by               June               15,               2005.

    The               Paw               Print               must               accept               this               plan               and               authorize               it               to               move               forward               no               later               than               June               15,               2005.

    If               they               delay               past               that               date,               then               all               of               the               following               dates               must               be               revised               to               account               for               that.
                   2)               Create               static               web               site               by               July               15,               2005.

    Within               one               month               of               accepting               this               plan,               the               Paw               Print               will               have               a               static               web               site               created               that               they               can               start               to               publicize.

    This               static               site               will               consist               of               their               own               url               (possibly               www.pawprint.com)               and               be               the               starting               point               for               all               future               web               site               projects.
                   3)               Purchase               Accounting               and               inventory               software               by               August               15,               2005.

    It               is               recommended               to               use               QuickBooks               Pro               for               these               features.

    With               the               software               purchased               by               August               15,               2005,               it               gives               the               Paw               Print               time               to               prepare               the               software               for               their               use               before               the               full               migration.
                   4)               Move               Inventory               to               new               software               by               October               15,               2005.

    A               full               store               inventory               must               be               taken               and               entered               into               QuickBooks               Pro               by               October               15,               2005.

    After               this               point               all               sales,               returns,               etc.

    must               be               processed               through               QuickBooks               in               order               to               maintain               accurate               inventory               information.
                   5)               E-shop               open               by               January               15,               2006.

    The               website               will               be               updated               with               a               shopping               feature               by               this               date.

    Customers               can               choose               to               pick               items               up               in               the               store               or               have               them               delivered               to               their               homes.
                   6)               E-Appointments               available               by               June,               2006.

    Within               one               year               of               starting               this               plan,               the               Paw               Print               will               enter               the               final               phase               of               the               current               scope               of               the               plan.

    They               will               allow               existing               customers               to               make               grooming               appointments               over               the               Internet.
                   Technology               Plan
                   In               today's               competitive               business               world,               it               is               important               for               businesses               to               gain               any               advantages               that               they               can               over               their               competitors.

    One               way               that               a               business               can               gain               this               advantage               is               through               the               use               of               technology               to               simplify               the               way               they               do               business.

    Business'               must               carefully               way               all               of               their               technological               options               and               choose               the               option               that               best               suits               their               needs.

    This               paper               will               focus               on               three               possible               technology               alternatives               that               a               business               should               consider.
                   Open               Source               Software
                   Open               source               software               is               a               term               used               for               any               software               that               can               be               used               free               of               charge.

    In               the               past,               the               software               has               usually               been               hard               to               use               and               much               less               robust               than               its               paid               for               counterparts.

    This               is               no               longer               the               case,               as               there               are               several               open               source               software               packages               on               the               market               that               have               joined               the               ranks               of               their               paid               cousins.
                   The               biggest               benefit               of               software               is               the               price.

    Most               of               the               software               can               be               purchased               very               cheaply               (the               cost               of               the               disks               and               handling               charges)               or               can               be               downloaded               from               the               Internet.

    A               second               price               benefit               is               in               the               service               plan.

    Service               plans               can               be               purchased               for               when               support               is               needed               for               the               software.

    If               the               users               are               fairly               computer               literate,               these               service               plans               can               be               eliminated               and               the               users               can               research               their               problems               on               the               Internet.
                   While               there               are               cost               benefits               to               using               open               source               software,               there               can               also               be               some               negative               items               when               using               open               source.

    A               lot               of               open               source               software               is               not               completely               compatible               with               its               commercial               counterparts.

    This               lack               of               compatibility               can               cause               problems               when               trying               to               share               documents               with               people               outside               of               your               company.

    This               problem               can               be               mitigated               somewhat               by               carefully               choosing               the               options               of               commercial               software               that               are               used               and               by               saving               documents               back               to               plain               text               when               necessary.
                   It               is               recommended               that               a               combination               of               open               source               and               commercial               software               be               used               in               this               case.

    For               the               operating               system,               it               is               recommended               that               Microsoft               Windows               XP               Corporate               edition               be               the               standard               software.

    For               a               file               and               print               server,               it               is               recommended               that               Linux               open               source               server               be               used.

    While               slightly               more               difficult               to               set               up,               the               cost               difference               between               Microsoft               Small               Business               Server               is               approximately               $600.

    For               word               processing,               spreadsheets,               and               presentations               it               is               recommended               to               use               the               latest               version               of               OpenOffice               from               OpenOffice.org.

    The               reviews               on               this               version               of               the               software               have               it               working               well               with               other               document               formats               (Svensson,               2005).

    Using               OpenOffice               is               expected               to               save               approximately               $400               per               user.
                   Web               Hosting
                   Being               that               the               goal               is               to               create               an               e-business,               where               to               host               the               web               site               must               be               decided.

    There               are               pros               and               cons               to               hosting               the               site               with               external               providers               versus               internal.

    If               the               site               is               hosted               internally,               the               business               must               have               someone               able               to               support               the               necessary               servers               and               they               must               purchase               or               lease               all               of               the               equipment.

    On               the               other               hand,               if               the               site               is               hosted               externally               there               is               only               the               fee               paid               to               the               provider.

    This               fee               however               is               usually               much               less               than               the               cost               of               purchasing               the               hardware               and               having               someone               maintain               the               server.

    These               companies               also               are               usually               connected               to               multiple               Internet               backbones               in               order               to               have               redundant               connections               to               the               Internet.
                   Since               our               business               is               small,               it               is               recommended               that               we               use               a               hosting               provider               to               host               our               website.

    1&1               has               several               levels               of               packages               available               starting               at               only               $4.99               per               month               (www.1and1.com,               2005).

    We               can               purchase               a               smaller               package               to               start               the               site               and               then               upgrade               our               service               level               as               needed               in               the               future.

    It               is               important               that               the               web               provider               be               able               to               provide               at               least               99%               uptime               on               whatever               hosting               package               that               we               need.

    It               is               recommended               to               start               with               their               business               hosting               package               that               runs               $9.99               per               month               until               we               have               the               initial               website               created               and               our               business               started.

    After               that,               it               is               recommended               that               we               upgrade               to               a               managed               server               package               for               $79.00               per               month.

    This               package               provides               us               a               dedicated               server               that               does               not               share               resources               with               any               other               customers.

    The               server               size               is               more               than               adequate               for               our               needs               and               the               transfer               allowances               should               be               adequate               as               well.
                   Faxing               Needs
                   Even               with               the               popular               use               of               email,               every               business               needs               to               send               and               receive               faxes               at               some               point               or               another.

    A               company               has               several               options               on               how               to               set               up               their               offices               with               faxing               capabilities.

    The               first               option               is               to               provide               a               phone               line               and               a               stand               alone               fax               machine               in               order               to               receive               the               faxes.

    A               second               option               is               a               phone               line               and               fax               software               on               a               computer               equipped               with               a               fax               modem.

    A               third               option               would               be               to               outsource               the               faxing               to               a               fax               service               provider               such               as               eFax.

    Each               of               these               options               has               advantages               and               each               had               disadvantages               for               the               company.
                   Both               the               first               and               second               option               require               a               company               to               invest               in               at               least               one               additional               phone               line               in               order               to               avoid               tying               up               their               primary               phone               lines.

    Additional               phone               lines               can               be               somewhat               expensive,               but               they               provide               the               fax               capabilities               that               most               people               are               familiar               with.

    Simple               stand               alone               fax               machines               start               at               approximately               $100               and               can               go               up               to               several               thousand               dollars               depending               on               the               needs               of               the               company.

    Some               small               companies               can               get               by               with               only               one               fax               machine.

    For               these               companies,               a               computer               with               a               fax               modem               is               a               possible               solution.

    Many               of               these               solutions               are               not               convenient               though               if               more               than               one               person               needs               access               to               the               received               faxes               or               need               to               send               faxes.

    A               person               can               buy               a               fax               modem               for               their               PC               for               approximately               $40.
                   An               additional               option               for               businesses               is               to               use               eFax.

    eFax               provides               its               customers               with               a               fax               phone               number               that               is               local               to               their               area.

    All               faxes               are               received               and               stored               in               a               digital               format               that               is               then               accessed               via               their               software.

    While               the               fax               is               stored               in               a               proprietary               format,               anyone               can               download               the               viewer               and               it               is               possible               to               convert               it               to               another               format.

    The               faxes               can               also               be               emailed               to               various               users               in               the               company               depending               how               accounts               are               set               up.

    According               to               its               website,               eFax               costs               approximately               $10.50               per               month               for               each               fax               number               and               then               about               10               cents               per               page               for               inbound               and               outbound               faxes.

    (eFax.com,               2005).
                   Because               we               are               primarily               an               e-business               and               expect               to               do               most               of               our               communications               through               email               and               phone,               it               is               recommended               that               eFax               be               implemented               for               this               company.

    While               there               is               a               monthly               fee               and               a               per               page               fee,               for               the               small               amount               of               faxing               that               will               be               done               it               is               less               expensive               than               a               separate               phone               line.

    eFax               also               allows               for               future               expansion               while               still               giving               employees               access               to               the               faxes               while               limiting               the               number               of               phone               lines               that               are               needed               for               the               company.
                   Risk               Mitigation
                   Risks               and               Exposure
                   Risk
                   Probability
                   Impact
                   Exposure
                   Customers               not               wanting               to               use               the               Internet
                   .25
                   .50
                   1.25
                   Hackers               or               other               malicious               users
                   .40
                   .80
                   3.20
                   To               much               business               for               current               staff
                   .20
                   .30
                   .6
                   From               the               chart               above,               it               can               be               scene               that               the               greatest               risk               for               the               Paw               Print               is               the               risk               of               hackers               and/or               other               malicious               users.

    For               the               purpose               of               this               ranking,               other               malicious               users               include               Spy-ware,               Ad-ware,               and               users               who               make               appointments               or               purchases               without               intent               to               fulfill               their               obligations               (similar               to               teenagers               ordering               pizza               and               having               it               delivered               as               a               prank).

    In               addition,               hackers               that               enter               the               Paw               Print's               website               for               malicious               purposes               (destroying               data,               gathering               customer               information,               defacing               the               website,               etc)               are               a               greater               risk               than               other               malicious               users.

    Hackers               can               bring               the               website               down               or               alter               information               on               the               website.

    In               order               to               reduce               this               risk,               the               website               will               be               hosted               by               an               outside               company.

    This               company               will               be               responsible               for               the               security               of               the               web               site               against               hackers.

    In               addition,               the               Paw               Print               and               its               web               site               designers               will               be               responsible               for               maintaining               strong               passwords               on               the               website               (i.e.

    not               using               the               word               password               as               the               password).

    If               malicious               users               become               a               problem,               the               Paw               Print               will               implement               registration               requirements               in               order               to               verify               who               the               users               are               that               are               making               reservations.
                   The               second               highest               risk               is               that               customers               will               not               want               to               use               the               new               website               to               interact               with               the               Paw               Print.

    While               this               will               not               cause               severe               financial               harm,               it               will               cause               the               Paw               Print               to               not               achieve               its               goal               of               a               20%               increase               in               revenues               from               the               web               site.

    The               majority               of               the               work               done               on               the               site               will               be               for               naught               on               the               startup               costs               will               have               been               forfeited.

    To               mitigate               this               risk,               strong               marketing               campaigns               in               the               store               will               be               used               to               publicize               the               advantages               of               using               the               site.

    Customer               feedback               will               also               be               collected               in               order               to               gauge               what               areas               of               the               website               are               more               important               and               getting               used               more.

    If               there               is               a               strong               customer               demand               for               a               service               that               is               not               currently               provided,               the               Paw               Print               will               look               at               the               feasibility               of               providing               this               service.
                   The               final               risk               to               the               Paw               Print               that               is               listed               is               the               risk               of               to               much               business.

    If               the               website               is               more               popular               than               expected,               the               Paw               Print               might               have               to               hire               an               additional               staff               member               to               deal               with               the               increased               sales.

    At               the               same               time,               they               might               have               to               increase               inventory               levels               by               an               additional               amount               to               meet               the               demands.
                   Marketing               Plan
                   The               Paw               Print,               like               all               businesses,               is               faced               with               competition               from               several               small               local               shops               and               two               larger               chain               stores.

    In               this               face               of               this               competition,               they               have               been               able               to               increase               their               market               share               and               gain               new               customers.

    Below               is               a               list               of               each               of               the               competitors               that               the               Paw               Print               must               actively               follow               and               brief               description               of               the               size               of               the               business               and               the               services               provided               by               each.
                   1)               Doggie               Groomers               -               This               small               grooming               business               is               located               approximately               two               blocks               from               the               Paw               Print.

    They               specialize               in               grooming               only               and               do               not               provide               beauty               products               for               sale.
                   2)               Pet               Groomers               -               This               grooming               business               is               located               approximately               one               mile               from               the               Paw               Print               and               they               provide               grooming               services               and               supplies               for               their               customers.
                   3)               Pet               Supplies               Plus               -               Pet               Supplies               Plus               is               a               large               chain               store               that               is               located               approximately               15               miles               from               the               Paw               Print.

    They               offer               a               full               service               store               that               has               small               pets,               fish,               supplies,               and               grooming               services.
                   4)               PetLand               -               PetLand               is               a               chain               store               that               is               located               approximately               15               miles               from               the               Paw               Print               (and               about               ¼               mile               from               Pet               Supplies               Plus).

    This               store               does               not               offer               grooming               services,               but               the               carry               a               full               line               of               pets               including               dogs               (which               the               Paw               Print               does               not               carry).

    They               also               have               supplies               and               other               items               for               pets               as               well.
                   Given               the               history               and               economics               of               the               area               that               the               Paw               Print               is               located               in,               it               is               not               expected               that               a               any               other               pet               stores               will               open               in               this               area.

    Over               the               past               ten               years,               there               have               been               several               other               small               shops               within               approximately               5               miles               of               the               Paw               Print,               but               they               have               all               shut               down.
                   Current               Marketing
                   The               Paw               Print               does               not               spend               a               lot               of               money               on               advertising               their               business               currently.

    Their               primary               method               of               paid               marketing               is               to               use               the               Penny               Saver               circular               that               is               included               in               the               U.S.

    mail               once               a               week.

    The               Paw               Print               usually               runs               a               1"x1"               add               in               the               Penny               Saver               that               highlights               a               special               of               the               month.

    This               offer               is               usually               a               10%               discount               on               a               product,               pet,               or               service.
                   The               Paw               Print               also               relies               on               its               physical               location               to               help               bring               in               customers.

    Being               on               the               main               road               through               Lower               Burrell               allows               them               to               use               their               store               as               an               advertising               billboard               itself.

    They               have               their               name               on               the               sign               board               out               front               of               the               shop               as               well.
                   Another               way               they               advertise               is               by               using               the               www.bizburgh.com               website.

    They               have               a               single,               static               web               page               that               lists               their               location               and               hours.

    The               bizburgh.com               web               site               is               designed               to               highlight               businesses               in               the               entire               Pittsburgh,               PA               region.

    The               Paw               Print               has               only               been               on               this               website               for               approximately               5               months               and               are               still               trying               to               assess               if               they               are               receiving               more               business               from               it.
                   The               final               way               that               the               Paw               Print               advertises               is               by               the               good               old               word               of               mouth.

    By               focusing               on               quality               customer               service               and               the               small               town               atmosphere               in               the               store,               the               owners               promote               people               to               come               in               and               look               around.

    While               it               may               be               hard               to               determine               how               much               business               is               generated               from               the               word               of               mouth               advertising,               many               customers               have               commented               that               they               learned               about               the               store               from               someone               else.

    The               groomers               try               to               encourage               their               customers               to               spread               the               word,               often               offering               discounts               to               new               customers               that               were               referred               from               existing               customers.
                   Future               Marketing
                   In               order               to               promote               its               new               website,               the               Paw               Print               will               concentrate               new               marketing               efforts               to               focus               on               the               website.

    At               the               same               time,               the               Paw               Print               will               continue               its               previous               marketing               efforts               with               no               monetary               cuts               to               it.
                   As               a               first               step               to               promote               the               website,               the               Paw               Print               will               start               placing               its               web               site               address               onto               all               documents               that               they               generate,               including:               receipts,               business               cards,               invoices,               advertisements,               etc.

    By               putting               the               web               site               address               out               there               in               front               of               people,               it               will               quickly               become               a               means               for               someone               to               find               the               address               and               visit               the               site.

    Along               the               same               lines,               the               Paw               Print               will               have               signs               and               posters               put               up               in               the               store               that               display               the               web               address               for               customers               to               see.
                   To               promote               the               website               outside               of               the               physical               location,               the               Paw               Print               will               become               involved               with               key               word               searches               on               the               major               web               sites.

    These               sites               will               display               advertisements               for               the               Paw               Print               whenever               someone               searches               on               a               specific               set               of               terms.

    The               Paw               Print               will               have               to               pay               fees               based               on               the               number               of               times               the               advertisement               is               displayed               for               customers.

    Several               of               the               search               engines               allow               you               to               set               a               maximum               dollar               amount               per               month               in               order               to               help               small               businesses               like               the               Paw               Print               to               manage               online               advertising               costs.
                   As               a               final               promotional               campaign               for               the               website,               the               Paw               Print               will               circulating               a               post               card               mailing               to               all               of               its               registered               customers.

    These               post               cards               will               follow               the               in-store               "Visit               us               on               the               web"               theme               and               will               help               to               reinforce               to               customers               that               the               site               is               there               and               to               highlight               what               is               available               on               the               website.
                   Conclusion
                   The               Paw               Print               is               a               small               local               store               that               is               looking               to               increase               its               sales,               revenue,               and               profits               by               moving               into               the               e-business               world.

    This               strategic               plan               presents               an               evaluation               of               the               Paw               Print               and               the               expected               benefits               of               implementing               this               plan.

    Expansion               into               the               e-business               world               will               generate               an               additional               20%               of               revenue               per               year               for               the               Paw               Print.

    This               increased               revenue               will               translate               into               increased               net               profits               for               the               Paw               Print               and               provide               the               owners               with               a               solid               return               on               their               investment               after               the               fourth               month               after               the               full               implementation               of               this               plan.
                   References:
                   (n.d.).

    Retrieved               May.

    11,               2005,               from               www.efax.com               Web               site:               www.efax.com.
                   (n.d.).

    Retrieved               May.

    11,               2005,               from               www.1and1.com               Web               site:               www.1and1.com.
                   Svensson,               P.

    (2005).

    Review:               openoffice,               a               free               alternative               to               microsoft               suite,               matches               all               but               the               e-mail.

    Retrieved               May.

    11,               2005,               from               ABC               News               Web               site:               http://abcnews.go.com/Technology/wireStory?id=744239&CMP=OTC-RSSFeeds0312.






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